Knead Masters’ Blog

Business & Marketing Training for Massage Therapists

ESSENTIAL VS NON-ESSENTIAL: STREAMLINE YOUR MOBILE MASSAGE PRACTICE
Essential Tools Lani Fisher Essential Tools Lani Fisher

ESSENTIAL VS NON-ESSENTIAL: STREAMLINE YOUR MOBILE MASSAGE PRACTICE

In the dynamic world of mobile massage therapy, efficiency is key. Distinguishing between essential and non-essential elements can streamline your practice, ensuring a more focused and client-centric approach. Join us on a journey to optimize your mobile massage business, as we explore the essentials that elevate your service and the non-essentials that may be holding you back. Let's redefine your mobile massage experience for both you and your clients.

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HAIR HACKS FOR MASSAGE THERAPISTS: THE PROFESSIONAL GUIDE
Etiquette & Hygiene Lani Fisher Etiquette & Hygiene Lani Fisher

HAIR HACKS FOR MASSAGE THERAPISTS: THE PROFESSIONAL GUIDE

In the world of massage therapy, professionalism is key. A massage therapist’s appearance, including their hair, plays a vital role in creating a tranquil and rejuvenating experience for clients. To maintain professionalism, therapists should follow essential hair hacks. Firstly, always pull back and secure their hair before arriving at a client’s location. Secondly, choose hairstyles that keep the hair away from the client’s body while maintaining a professional look. Lastly, maintain cleanliness by regularly washing and styling their hair. By following these hair hacks, massage therapists can enhance their professionalism, provide comfort to clients, and leave a positive impression.

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THE IMPORTANCE OF A FOLLOW-UP: CREATING LONG-TERM CLIENT RELATIONSHIPS
Etiquette & Hygiene Melinda Schug Etiquette & Hygiene Melinda Schug

THE IMPORTANCE OF A FOLLOW-UP: CREATING LONG-TERM CLIENT RELATIONSHIPS

In the dynamic realm of business, the initial interaction between a service provider and a client marks the beginning of a potential long-term relationship. However, the true essence of sustaining and nurturing this connection lies in the often overlooked but crucial step of follow-up. A follow-up transcends the confines of a mere courtesy call or email; it is the key to unlocking the door of enduring client relationships. In the fast-paced world of commerce, where choices are abundant and attention spans fleeting, a thoughtful and timely follow-up serves as a testament to a business's commitment to client satisfaction.

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BOOKING PROTOCOL BEST PRACTICES: SECURING AND RETAINING CLIENTS
Etiquette & Hygiene Lani Fisher Etiquette & Hygiene Lani Fisher

BOOKING PROTOCOL BEST PRACTICES: SECURING AND RETAINING CLIENTS

In the fast-paced world of client services, mastering the art of booking protocol is essential for securing and retaining clients. Implementing best practices ensures a seamless and secure experience for both service providers and clients alike. From initial contact to follow-up, a well-crafted booking protocol sets the foundation for long-lasting relationships. In this blog post, we'll explore key strategies and tips to enhance your booking process, ultimately paving the way for client satisfaction and loyalty. Whether you're a freelancer, business owner, or service professional, these best practices will guide you in creating a booking protocol that not only safeguards transactions but also leaves a lasting positive impression on your clients.

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IMPORTANCE OF BUSINESS CARDS: A TIMELESS NETWORKING TOOL
Marketing Strategies Lani Fisher Marketing Strategies Lani Fisher

IMPORTANCE OF BUSINESS CARDS: A TIMELESS NETWORKING TOOL

In today's digital age, the business card may seem old-fashioned, but its timeless relevance cannot be underestimated. It offers a sense of privacy and comfort, bridging the gap between personal and professional boundaries. Business cards also serve as a key to your digital presence, allowing potential clients to explore your qualifications and build trust. In fast-paced situations, they provide a quick and efficient way to share contact information, ensuring that interactions are memorable. Handing out a well-designed business card adds professionalism to your interactions, making a lasting impression. Moreover, their ease of distribution and accessibility make them a universal networking tool. So, in a world of ever-evolving technology, the business card remains a steadfast symbol of human connection and a valuable asset for your networking endeavors.

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UNLOCKING SUCCESS: MINDSET
Melinda Schug Melinda Schug

UNLOCKING SUCCESS: MINDSET

As an entrepreneur (yes you are a business owner), have you ever stopped to ponder the role that your mindset plays in the success of your massage practice? You need to not only think like a massage therapist to understand how your clients crave more of you, but you also need to think like a business owner and get in the right mindset to grow your massage business. 80% mindset, 20% skill...

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JEWELRY ETIQUETTE: DO’S AND DON’TS FOR MASSAGE THERAPISTS
Etiquette & Hygiene Lani Fisher Etiquette & Hygiene Lani Fisher

JEWELRY ETIQUETTE: DO’S AND DON’TS FOR MASSAGE THERAPISTS

Jewelry etiquette is an important consideration for massage therapists. To ensure client comfort and safety, it's recommended to choose minimalist and secure jewelry with smooth textures. Dangling earrings, bracelets, and rings, as well as long necklaces and excessive jewelry should be avoided. Hygiene is also crucial, so cleaning jewelry regularly and practicing hand hygiene is essential. Educating clients about jewelry choices can also help create a comfortable and safe environment for massage. By following these guidelines, massage therapists can enhance the overall massage experience for their clients.

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YOUR SCENT: HOW DO YOU SMELL AND WHY THIS IS IMPORTANT?
Etiquette & Hygiene Lani Fisher Etiquette & Hygiene Lani Fisher

YOUR SCENT: HOW DO YOU SMELL AND WHY THIS IS IMPORTANT?

Consideration for your clients' allergies and sensitivities is an integral part of being a skilled massage therapist. Your choice of personal care products, cleanliness, and personal hygiene all play a crucial role in ensuring a safe and comfortable experience. Using unscented or hypoallergenic products, effective communication, and getting to know your clients' preferences are key to building a loyal client base and a successful career as a massage therapist.

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CANCELLATION POLICIES: WHY EVERY MASSAGE THERAPIST NEEDS ONE
Essential Tools, Marketing Strategies Melinda Schug Essential Tools, Marketing Strategies Melinda Schug

CANCELLATION POLICIES: WHY EVERY MASSAGE THERAPIST NEEDS ONE

A cancellation policy is a cornerstone for every successful massage therapist's practice. It ensures consistency in handling cancellations, sets clear expectations for clients, and fosters trust, professionalism, and accountability. Additionally, it prioritizes the well-being and safety of both the therapist and the client, building a strong foundation for a lasting and positive client-therapist relationship.

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NO MASSAGE LIST: ESSENTIAL GUIDELINES FOR ETHICAL AND SAFE MASSAGE THERAPY PRACTICES
Essential Tools Lani Fisher Essential Tools Lani Fisher

NO MASSAGE LIST: ESSENTIAL GUIDELINES FOR ETHICAL AND SAFE MASSAGE THERAPY PRACTICES

In the world of massage therapy, a 'No Massage List' is an indispensable tool for ensuring client safety, maintaining ethical standards, and protecting the therapist. This list establishes clear guidelines for when a therapist will decline to provide their services. It prioritizes safety, enhances professionalism, and builds trust with clients through transparency. Creating a customized 'No Massage List' involves identifying personal preferences, prioritizing safety, and enforcing ethical guidelines. By communicating these policies clearly, therapists can create a secure and respectful environment, mitigate legal risks, and ensure a professional and ethical massage therapy experience.

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THE IMPORTANCE OF BODY LANGUAGE
Etiquette & Hygiene Lani Fisher Etiquette & Hygiene Lani Fisher

THE IMPORTANCE OF BODY LANGUAGE

In this blog, we will delve into the intricate world of nonverbal communication for massage therapists. From deciphering micro-expressions to adapting your techniques based on unspoken feedback, you will discover how unlocking the language of the body can elevate your practice and forge a stronger connection with your clients. So, whether you are a seasoned practitioner seeking to refine your skills or a novice embarking on this rewarding journey, join us in unraveling the silent conversations that unfold on the massage table.

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EMBRACE THE POWER OF PRESENTATION
Etiquette & Hygiene Lani Fisher Etiquette & Hygiene Lani Fisher

EMBRACE THE POWER OF PRESENTATION

In essence, mastering the art of presentation extends beyond the massage table. It encompasses every facet of the client experience, from the initial interaction to the follow-up after the session. Elevating your massage career through the art of presentation not only enhances the value you offer but also creates lasting impressions that keep clients returning and referring others, propelling your career to new heights.

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THE ART OF CLIENT COMMUNICATION: BUILDING TRUST AND UNDERSTANDING
Etiquette & Hygiene Lani Fisher Etiquette & Hygiene Lani Fisher

THE ART OF CLIENT COMMUNICATION: BUILDING TRUST AND UNDERSTANDING

In the realm of professional services, the art of client communication stands as a cornerstone for building trust and fostering a deep understanding between service providers and their clients. It is more than just conveying information; it is a delicate dance that requires finesse, empathy, and clarity. Effective client communication begins with active listening — a skill that transcends words and extends into the realm of understanding unspoken needs and concerns. By attentively tuning into clients' perspectives, preferences, and goals, service providers can tailor their communication to resonate with the unique aspects of each client relationship.

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WORK “ON” YOUR BUSINESS:   USE A CHAIR BALL
Entrepreneurial Wellness Melinda Schug Entrepreneurial Wellness Melinda Schug

WORK “ON” YOUR BUSINESS: USE A CHAIR BALL

In the new year, I find myself taking moments to recognize the value of others in my life (my family, friends, co-workers), but not recognizing the value of myself. Often expressions of thankfulness come more naturally to others than to ourselves. So in this article we are going to explore how you can show maximum appreciation in taking care of yourself.

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"Where focus flows, energy goes!"

– Anthony Robbins