About Knead Masters Academy

Knead Masters Academy takes the responsibility of being your business and marketing educators very seriously. If you're here to make more money in your massage practice and reach new heights of success, then Knead Masters Academy is what you need.

Learn what they do not teach you in massage school about the business and marketing success strategies. Transform your massage practice into a thriving business. Our promise is that if you apply our strategies, then you will start seeing improvements from the very start.

Knead Masters Academy Core Values:

HEALTH comes first. Make yourself a priority. We promote positivity, healthy eating and daily movement above all.

EMPOWERMENT: Value yourself, your clients and your community. Give yourself the information and the tools to thrive.

GROWTH: Create the space for continual growth, learning, and improvement.

CONFIDENCE: Believe in yourself (and each other) regardless of what obstacles exist.

COMMUNITY: Lead by example. Servant leadership with commitment to community and team.

Collectively, these values make up our core philosophies and principles that drive our academy and help us thrive.

  • Meet Your Instructor, Lani Fisher

  • (LMT, Business Owner, Mentor and Coach for Massage Therapists and Bodyworkers)

    The founder Pure Knead Massage, an award-winning, accredited massage company boasting a roster of 120+ therapists. With a track record of catering to pro athletes and specializing in structural massage, Lani exudes expertise in the massage therapy industry.

    Boasting an extensive network of partnerships with high-end hotels and prestigious companies, Lani has established Pure Knead Massage as the go-to massage choice.

    Lani Fisher has cultivated an unparalleled reputation within the massage therapy industry. Her remarkable achievements include working with over 40,000 people (and counting), managing a practice with a personal two-year-long waiting list and running a company with over 120 therapists.

    She continues to shape the massage industry’s landscape. Lani’s relentless dedication to empowering countless therapists, helping them expand their practice, increase their income, and achieve better lives, sets her apart as an industry luminary.

  • Meet Your Instructor, Melinda Schug

  • (Business Owner, COO, Business and Marketing Coach)

    As the owner of a business development agency, a business & marketing coach and COO, she feels the impact on her body from sitting for long hours, traveling and being in front of the computer. Massage therapists are always “fixing” her. She realized the need to help these massage therapists with their business and marketing, so they could be more successful.

    Using proven strategies, Melinda helps therapists grow their practice, improve their marketing strategies and increase revenue. She works with individual therapists and large teams to scale their businesses and increase the bottom line.

    Business extraordinaire, Melinda has partnered with renowned massage therapist, Lani Fisher to form the Knead Masters Academy, which is dedicated to providing personalized business and marketing massage training to therapists.

These two power houses have joined forces to help you grow your massage practice and start making over 6 figures doing what you love on your own time.

Stop wasting hours scrolling through the internet to figure out how to start and grow a successful massage practice. You are drowning in mis-information. Learn from professionals in the industry who can help you build a roadmap on where to start and how to successfully grow.