UNLOCKING SUCCESS: MINDSET
As an entrepreneur (yes you are a business owner), have you ever stopped to ponder the role that your mindset plays in the success of your massage practice? You need to not only think like a massage therapist to understand how your clients crave more of you, but you also need to think like a business owner and get in the right mindset to grow your massage business. Mindset isn’t just a fleeting thought – it’s a powerhouse that makes up to 80% of the equation for your successful massage practice. Yes, that means 20% is only skill.
In the world of massage therapy, technical know-how is undoubtedly important. Mastering different massage techniques, understanding anatomy, and creating an experience that your client wants more of is essential, however if you do not shift your mindset and reach your peak state, then your growth will be stunted.
The hidden gem “mindset” often gets overlooked.
Mindset, in simple terms, is the lens through which you view the world. It’s the beliefs, attitudes, and thoughts that shape your actions and reactions. As Tony Robbins famously said, “The only limit to your impact is your imagination and commitment.” This holds especially true in the context of your massage practice.
You’re faced with the challenge of getting your massage business to 6 figures. How do you get new clients or getting existing clients to consistently re-book with you. Your mindset will determine your approach and the outcome. A growth-oriented mindset will view this as an opportunity to learn and adapt, seeking new solutions and perspectives to better grow. On the other hand, a fixed (or limited) mindset might lead to frustration and a reluctance to try different approaches, ultimately hindering your growth. Will you take action or make excuses and throw in the towel?
The power of mindset is magnified when it comes to taking action. You might have all the knowledge in the world, but without the right mindset, that knowledge remains stagnant. Taking action requires a mindset that is fueled by determination, resilience, and a willingness to step out of your comfort zone.
Consider this scenario: you’re considering introducing a new massage booking system or marketing campaign into your practice. You might have doubts about its effectiveness or worry about potential challenges. Your mindset can either propel you forward or hold you back. Embracing a growth mindset allows you to see the potential benefits, acknowledge the risks, and take calculated steps towards implementing the new system. As Tony Robbins wisely put it, “The path to success is to take massive, determined action.”
Are you taking massive action?
Are you confident in your action?
Are you confident in our ability to grow?
Do you believe you can achieve your goals?
Are you dreaming big enough?
So, how can you cultivate a mindset that empowers your massage practice? It begins with self-awareness. Take time to reflect on your beliefs and attitudes towards your work. Are there any limiting beliefs that might be holding you back? Are there areas where you could adopt a more growth-oriented perspective?
Tony Robbins suggests several strategies to overcome limiting beliefs:
Challenge your limiting beliefs: Challenge the validity of your limiting beliefs. Ask yourself if they are based on real evidence or if they’re just assumptions.
Find Counterexamples: Look for examples of people who have achieved what you believe is impossible. This can help shift your perspective.
Change Your Physiology: Robbins often talks about how changing your physical state, such as through movement and body language, can change your emotional state and beliefs.
Replace with Empowering Beliefs: Replace your limiting beliefs with empowering beliefs that support your goals and potential.
Use Incantations: Similar to affirmations, incantations involve repeating empowering statements with intense emotion to rewire your beliefs.
Model Success: Study the behaviors and beliefs of people who have achieved what you want. This can help you adopt a more empowering mindset.
Take Action: By taking action and achieving small wins, you can start building evidence that contradicts your limiting beliefs.
Surround Yourself: Surround yourself with positive, supportive individuals who believe in your potential.
Visualize Success: Use visualization techniques to see yourself succeeding and overcoming challenges, thereby changing your internal dialogue.
Work with a Coach: Seeking guidance from a coach or mentor can provide you with strategies and accountability to overcome limiting beliefs.
These 10 steps are how you begin to transform your mindset and your massage practice.
Here is an inspiring article by Tony Robbins on ways you can change your mindset.
Education is crucial, but it's only half the battle. The other half lies in your mindset – the driving force that turns knowledge into action.
Tony Robbins' insight serves as a reminder that taking action is the bridge between where you are and where you want to be.
As a dedicated massage therapist, you hold a unique blend of technical expertise and the power of your mindset. While knowledge provides the foundation, it's your mindset that shapes your journey towards success. Embrace a growth-oriented mindset, take inspired action, get a coach to help you grow and watch your massage practice thrive. Remember, the power of your mindset is the true secret ingredient to unlocking the full potential of your massage practice.